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Dec 13, 2019, 11.47 AM IST

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The rules of brand matchmaking

Online education mega brand Byju’s is creating co-branded products and, recently, the company collaborated with Disney to create an early learning app for young kids. Experts believe it will help the app garner reach and equity with kids on the back of Disney.

Rohit Sharma hits the ball out of park with 22 brands

Cricketer Rohit Sharma’s brand value shot up after this year’s ICC Cricket World Cup in...

A celebration of individuality: Adidas unveils VRCT jacket with a customisable badge

Its launch saw Swapna Barman, Dipika Pallikal and Simran...

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