European stocks extend recovery ahead of PMIs; Adidas jumps
The German DAX rose 1%, with Puma and Adidas up over 4% after U.S. sportswear maker Nike reported strong earnings and forecast better-than-expected sales for 2020.
Nykaa says new fashion category to top sales of Rs 500 crore
Fashion and beauty brands said they expect strong revival this festive season, w...
Retailers being offered rebates on rents
Brigade Malls in Bengaluru is extending a 50% rebate on rent to its tenants from mid-March until its...
Wildcraft eager to take growth to periphery of India, play part in self-reliant country goal
The company, which started more as a hobby by a group of like-minded people who are into hiking and trekking way back in the 1990s, is seeking to play its part in the story of India's self-reliance.
Team India kit sponsorship: Puma buys bid document, Adidas could also enter fray
As far as Puma is concerned, it has had an increased interest in the Indian market over the years especially through IPL but now it also has India captain Virat Kohli as its brand ambassador along with KL Rahul.
Coronavirus impact: Lifestyle & fashion companies push discounts as stores stay shut
Given the scenario, brands such as Gap, Hummel, Adidas, Aeropostale and Asics, among others, are giving discounts of 30-60% on various products.
End of sales season? Retailers see washout as consumers stay away from malls, online shopping
Two weeks after brands such as H&M, Shoppers Stop, Lifestyle, Marks & Spencer, Jack & Jones, and Tommy Hilfiger started their bi-annual mega sales events, company executives and shopping mall officials say they are witnessing merely 10-20% incremental business during the heavy discounting season compared to any non-sales weeks.
Hima Das feels the Olympic postponement has been good for her
The sprinter says that the slogan, 'Everything is possible', is her 'Mon Jai'.
Top brands shun exclusive e-tail deals
The move by the brands is an effort to reach a wider consumer base, which is not possible by being available on a single e-commerce platform. For instance, German sportswear maker Adidas, which had an exclusive tie-up with Flipkart and Myntra, has started selling on Amazon India.
Fashion brands partner with Myntra for the first online sale post lockdown with deep discounting to woo back shoppers
India was under complete lockdown since Prime Minister Narendra Modi announced it on March 24 due to the coronavirus outbreak resulting in fashion retail companies earning zero revenue. Apparel and lifestyle brands were neither allowed to open stores nor sell online till early May.
Former Miss India Manushi Chhillar roped in by Adidas as brand ambassador; joins the ranks of Rohit, Hima Das
The beauty pageant winner will work in support of the footwear giant’s fitness challenge.
Why foreign fashion companies are increasing their store sizes in India
Nike is more than tripling some of its store sizes to 3,000-5,000 square feet, as is Levi’s, which is expanding to 3,000 sq. ft. Market leader Zara is asking malls to double its space to 25,000-30,000 sq. ft. Benetton has identified 20 top locations in the metros to expand its outlets.
Decathlon overtakes Adidas, Nike in sports gear retailing
With 70 large, warehouse-like stores, Decathlon's product pricing is about 30-40% lower than competing products.
Adidas, Nike & Twitter lend support to #BlackLivesMatter, take a strong stand against racism after George Floyd’s death
World’s biggest brands come together to condemn social injustice.
Fake Amul, Swiggy, Nike masks hit the market
Tommy Hilfiger has filed cases in the Delhi High Court against two Tamil Nadu manufacturers for printing Tommy’s brand-name and logos on such masks.