The rules of brand matchmaking
Online education mega brand Byju’s is creating co-branded products and, recently, the company collaborated with Disney to create an early learning app for young kids. Experts believe it will help the app garner reach and equity with kids on the back of Disney.
Rohit Sharma hits the ball out of park with 22 brands
Cricketer Rohit Sharma’s brand value shot up after this year’s ICC Cricket World Cup in...
A celebration of individuality: Adidas unveils VRCT jacket with a customisable badge
Its launch saw Swapna Barman, Dipika Pallikal and Simran...
Why foreign fashion companies are increasing their store sizes in India
Nike is more than tripling some of its store sizes to 3,000-5,000 square feet, as is Levi’s, which is expanding to 3,000 sq. ft. Market leader Zara is asking malls to double its space to 25,000-30,000 sq. ft. Benetton has identified 20 top locations in the metros to expand its outlets.
Myntra logs Rs 539.2 cr loss in FY'19
The fashion e-tailer had registered losses to the tune of Rs 151.22 crore in the previous year, documents sourced by business intelligence platform Tofler said. However, the company's revenue from operations more than doubled to Rs 1,041.10 crore in FY'19 from Rs 398.33 crore in the previous fiscal, it added.
Cognizant to buy technology consultancy Contino
Recognized as a global premier partner with Amazon Web Services, as well as for deep expertise in Microsoft Azure and Google Cloud Platform, Contino's consulting and engineering teams have completed more than 200 enterprise engagements since 2014.
What makes Adidas Yeezy the 'Lamborghini of shoes', Kanye West reveals
The rapper shared details about the process behind creating Yeezy shoe.
Alibaba’s Singles’ Day smashes previous records, clocks $38.37 billion in sales
The retail e-commerce giant with a networth of $486 billion has clocked a staggering amount in sales this year. Amidst a trade war with the US, American brands such as Apple, Nike and Estée Lauder included the list of brands that surpassed 100 million Yuan within an hour of the sale on Monday.
From Zara to H&M, fast fashion faces the age of reckoning
The fashion industry accounts for 8-10% of global carbon emissions - more than all international flights and maritime shipping combined. With sustainability being the buzzword that is gaining traction across the globe, fashion retailers are going all out in aligning with better environmental practices.
Nike reduces stores in India to 150
Nike will directly focus on online sales in India, mainly through Flipkart Group and Amazon.
$3K 'Jesus Shoes' filled with holy water sold out within minutes
The shoes cost $3,000 per pair and were sold out within minutes of their debut.
Adidas founder’s family office seeks partner for sports tech fund
However, just running an accelerator programme was too modest for ADFO, said Bente. “We realised that there are more opportunities and this space is not disrupted, yet.”
Decathlon overtakes Adidas, Nike in sports gear retailing
With 70 large, warehouse-like stores, Decathlon's product pricing is about 30-40% lower than competing products.
China’s sneakerheads chase 6,600% returns flipping Air Jordans
Across China, more than 10 million monthly active users frequent online-resale apps, such as Poizon, Nice and DoNew, according to Chinese data-mining company QuestMobile. Most of what’s traded on these platforms are basketball sneakers.
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