Salman Khan is Pepsi’s new face
Brand Pepsi will base its summer 2020 campaign on Khan’s upcoming action comedy movie Dabangg 3, the spokesperson said. A few marketing experts expressed surprise at the PepsiCo move, considering Khan’s macho image vis-à-vis Pepsi’s more romantic, playful image, plus the actor’s age and some controversies he has been associated with.
OP Rawat-led panel to monitor govt ads as mandated by SC
Among the new members of the committee, Ramesh Narayan, Founder of Canco Advertising...
Facebook sues Chinese company over ad fraud
Facebook blamed ILikeAd Media International Company and two individuals associated with the compa...
Government to set up panel to scrutinise ad claims
This is the first time the Centre has planned to directly involve itself with advertising scrutiny, through the Food Safety & Standards Authority of India. While FSSAI guidelines for advertising regulations are in place, implementation by advertisers hasn’t been followed closely.
Saurabh Varma resigns as CEO of Publicis
The Paris-headquartered advertising holding company has appointed Anupriya Acharya, who was CEO of Publicis Media, to chief executive for South Asia, Publicis Groupe, in a statement quoting Loris Nold, CEO, Asia Pacific, Middle East & Africa, Publicis Groupe. Acharya has become the first woman in India to head a holding company's group structure.
Twitter's move to ban political advertising unlikely to impact India: Campaigners, advertisers
Twitter CEO Jack Dorsey recently said the company was banning political advertising as internet political advertising presents new challenges to civic discourse including unchecked misleading information and deep fakes at an increasing velocity and overwhelming scale.
Au naturel: Adman Sumanto Chattopadhyay doesn't believe in combing hair; is fascinated with the term ‘marketed manhoods’
The adman says he's had long hair for as long as he can remember.
Snapchat plays smart with political ads policy, Evan Spiegel stresses on importance of fact-checking
The CEO said Snapchat doesn’t allow things like misinformation to appear in political advertising.
Dear marketer, don’t use 2010 strategies in 2020
Now consumers expect more – fast shipping, better deals, and exceptional service. Meeting customer expectation is expensive – it requires higher levels of service, more generous offers, and better measurement.
Affle India has potential upside of 28%: Nomura
The brokerage said advertising spends are expected to grow at 32 per cent and 18 per cent on a compounded basis in India and South East Asia versus 15 per cent globally over FY18-FY21.
IRDAI issues circular on advertising rules for insurance companies
Insurance buyers need to be aware that insurance companies are required to follow certain norms in advertising their policies. The aim of these restrictions is to ensure that insurance buyers should not get hoodwinked by aggressive advertising.
Facebook hosts summit for mobile video advertising
Facebook said Thumbstoppers is aimed at inspiring the advertising and marketing community to create short-form mobile video ads that are built for the medium rather than adapted from other formats.
Twitter bans political ads; Dorsey says the power of Internet advertising brings significant risks
Trump's campaign manager called Twitter's change a 'very dumb decision'.
Vicky Kaushal, Ayushmann Khurrana emerge new poster boys of ad world
The two young Bollywood actors have signed up close to a dozen brands each over the past six months, probably matching the pace at which they have been winning over movie buffs across the country with their performances in films such as Uri: The Surgical Strike and Andhadhun.
Facebook hosts summit for creativity in mobile video advertising
Facebook's Thumbstoppers are stories that can stop thumbs from scrolling and evoke emotions with the potential of changing human behavior in less than ten seconds.
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