Digital advertising to grow at 27% in 2020 to reach Rs 17,377 crore: DAN
“The media and advertising industry is shifting at a rapid speed and digital is certainly taking charge,” said Ashish Bhasin, CEO, APAC and chairman, India - DAN. “2020 is expected to witness a major change in advertising in India, with digital becoming a bigger medium. In fact, by 2021, its growth should surpass that of print.”
Advertising firm CASHurDRIVE partners with Uber
“Uber happens to be the next big thing in the Indian OOH industry with 12 million Sq.ft. of a...
ASCI announces new code for brands to claim awards, rankings in ads
Now, brands and services need to ensure that the accrediting bodies invol...
Pharma cos may face Rs 10-lakh penalty, 2-year jail term for deceptive drug ads
Pharmaceutical companies or anybody involved in exaggerating how well their drugs work will face exemplary penalty and imprisonment, according to the proposed amendments to the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954.
Effie Awards 2020: Admen now love 'meaningful work'
For the top bosses at McCann Worldgroup India and Ogilvy Group, who shared the Agency Of The Year title, their body of work is a reflection of how marketers are changing with times. In case of McCann Worldgroup India, the agency has been aggressively working with new-age brands like Paytm, Zomato, Myntra, along with other big spenders like Reckitt Benckiser, Nestle, Coca-Cola etc.
'Endearing' Ayushmann Khurrana is the new favourite of advertisers now
For Khurrana, 2019 has not only been a dream run at the box office, but also as a celebrity brand endorser for those trying to reach out to the guy next door.
Facebook made progress this year in way consumers, advertisers could express: FB Exec
Facebook made tremendous progress this year in the way consumers and advertisers could express themselves on the platform through new tools and formats like stories, videos and new interactivity ads.
Twitter's move to ban political advertising unlikely to impact India: Campaigners, advertisers
Twitter CEO Jack Dorsey recently said the company was banning political advertising as internet political advertising presents new challenges to civic discourse including unchecked misleading information and deep fakes at an increasing velocity and overwhelming scale.
Brands are all in on 'attention economy' spends
TikTok competes with Facebook and Google for ad dollars in the attention economy. Even though American technology giants continue to monopolise the digital advertising market, ByteDance is managing to convert pilots into sustained brand contracts. TikTok started monetising the platform in April by placing ads on its video feed.
Salman Khan is Pepsi’s new face
Brand Pepsi will base its summer 2020 campaign on Khan’s upcoming action comedy movie Dabangg 3, the spokesperson said. A few marketing experts expressed surprise at the PepsiCo move, considering Khan’s macho image vis-à-vis Pepsi’s more romantic, playful image, plus the actor’s age and some controversies he has been associated with.
OP Rawat-led panel to monitor govt ads as mandated by SC
Among the new members of the committee, Ramesh Narayan, Founder of Canco Advertising is the Vice-President and Area Director for the International Advertising Association (IAA), APAC region and AK Tandon has served as media advisor to former PM Atal Bihari Vajpayee.
Facebook sues Chinese company over ad fraud
Facebook blamed ILikeAd Media International Company and two individuals associated with the company — Chen Xiao Cong and Huang Tao — for the fraud. The defendants deceived people into installing malware available on the Internet. This malware then enabled the defendants to compromise people’s Facebook accounts and run deceptive ads promoting items.
IRDAI issues circular on advertising rules for insurance companies
Insurance buyers need to be aware that insurance companies are required to follow certain norms in advertising their policies. The aim of these restrictions is to ensure that insurance buyers should not get hoodwinked by aggressive advertising.
Government to set up panel to scrutinise ad claims
This is the first time the Centre has planned to directly involve itself with advertising scrutiny, through the Food Safety & Standards Authority of India. While FSSAI guidelines for advertising regulations are in place, implementation by advertisers hasn’t been followed closely.
Facebook hosts summit for creativity in mobile video advertising
Facebook's Thumbstoppers are stories that can stop thumbs from scrolling and evoke emotions with the potential of changing human behavior in less than ten seconds.
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