How brands are waking up to the big sleep economy
In today’s context, a sleepless person is also at the risk of being an unhealthy one. And as a result of waking up to the importance of rest, helping people sleep longer and better is becoming big business.
Somany Ceramics plans to create a distinct identity, strengthen roots of the brand
The brand custodian Minal Somany is involved with strategi...
E-commerce to be key growth driver for lifestyle brands; Hindi speaking consumers ignored by luxury brands: Marketers
Management consulting f...
Making history: Rohit Sharma named La Liga's brand ambassador in India, becomes first non-footballer to endorse league
The La Liga India boss said that there is room for cricket and football to co-exist in India.
Suniel Shetty becomes brand ambassador of NADA
New Delhi, Dec 10 (ANI): Bollywood actor Suniel Shetty has been appointed as brand ambassador of National Anti Doping Agency. Shetty accepte...
Ekaya Banaras boss recalls when she had locked horns with IKEA over similar brand names
Palak Shah received a letter of objection from IKEA over similarity in brand names.
FSSAI asks industry to reduce level of unsafe food to less than 1% over next 4 years
Citing a survey of one lakh samples of food conducted by enforcement officers over last years, FSSAI Chairman Pawan Kumar Aggarwal said, 3.7 per cent of food was found to be unsafe, 15 per cent was non-standard food and 9 per cent was mis-branded food.
Suniel Shetty signed as anti-doping brand ambassador; NADA says he has more clout than athletes
More than 150 athletes have failed dope tests this year.
A marketing toolkit for brands to check out in 2020
WARC's annual report outlines the priorities, investment intentions and challenges facing brands in the year ahead with key takeaways on how to meet them.
How companies can manage the ‘brand slowdown’
The slowdown is not as much of a worry as is the perception of the slowdown. Perception is a reasonable multiple of the actual slowdown that is biting our markets currently.
Anthill Ventures, Rana Daggubati launch Urban-i Programme to scale consumer brand startups
A cohort of 5-9 startups working in the areas of personal care, fashion and accessories, food and beverages, health and nutrition, consumer tech, and e-commerce, will be shortlisted for the program.
Salman Khan is Pepsi’s new face
Brand Pepsi will base its summer 2020 campaign on Khan’s upcoming action comedy movie Dabangg 3, the spokesperson said. A few marketing experts expressed surprise at the PepsiCo move, considering Khan’s macho image vis-à-vis Pepsi’s more romantic, playful image, plus the actor’s age and some controversies he has been associated with.
Small towns go online to quench thirst for luxury
Most consumers tend to go bargain hunting online. For a large part of 2019, luxury mall managers reported that sales were lacklustre. Luxury goods websites, however, managed to buck the trend because of 20-50% lower costs on their sites. But at the moment, watch companies do not seem to be finding too many takers in tier-2 and 3 towns.
Textile exports up 6.3% post-GST
Besides, Bangladesh and Vietnam have the benefit of scale in apparel manufacturing and a large and productive labour force. In a separate reply to a question on decline in export of cotton yarn, she said: “There is no information regarding closure of spinning units due to decline in exports of cotton yarn”.
Bengal is gearing up for the reverse buyer seller meet on textiles, apparel & jute
In all, some 50 international buyers across more than 19 countries from the textile sector are coming to Kolkata to attend the meet. Big names such as TT Ltd, National Jute Board and Biswa Bangla is expected to be part of the event along with a gamut of MSMEs from the textile, apparel, fashion, home textiles, yarn and jute industry.
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