ATHLEISURE WEAR
Dress code for your next Zoom call: Minimal bandhgalas & wrinkle-resistant jackets in demand, formal wear gets a makeover
Goodbye custom-made suit, hello multi-purpose jacket!
Van Heusen partners with govt body to manufacture masks and athleisure wear
Through this collaboration, Van Heusen is launching lab-licensed ...
Myntra enters Middle East market to cater to matching need for WFH wear amid Covid pandemic
This move comes a year after Myntra conducted a s...
Dressing up for the camera: How Covid pandemic is weaving a new clothing line
Leading formal wear fashion brands are coming up with new clothing lines that focus on “comfort” and “functionality”, prompted by the Covid-led changes in consumer need.
Post lifting of the lockdown, we have exceeded our own expectations: Page Industries
‘In the long term we have top line aspirations of $1 billion in about five years.’
Covid-19 Impact: Kids wear shopping sees big spurt after lockdown relaxation
Companies including Arvind Fashions, Flipkart, Amazon, Madura Fashion & Lifestyle, Puma, Myntra, Bestseller India and Snapdeal have seen sales from the segment nearly treble, making them one of the top sellers since the last phase of relaxation in lockdown rules.
We are our own competition; optimistic about FY21: Chandrasekhar K, Page Industries
There is a temporary dip in PAT and that is because of the investment we have made in sales, marketing, in people and technology in order to drive sustainable growth in the future, says Chandrasekhar K, CFO, Page Industries.
Hats will make a comeback in 2020, athleisure is the future, says Payal Singhal
Designer Payal Singhal predicts big things for stripes, checks and florals, lauds Kanye West for being a style icon.
Get ready for major 'wanderlust': H&M reveals collaboration with Sabyasachi
The collection, scheduled for an April release, mixes modern and traditional silhouettes with a nod towards athleisure and glamping.
Traditional watches to get a sporty twist as athleisure trend picks up in 2020
The growth of healthy lifestyle has added impetus to the athleisure trend.
Unclean shoes a turn-off for FILA India Creative Head, 'Dad sneakers' win big
Abdon Lepcha feels 'butt ripped jeans' is the one trend men should avoid.
Virat Kohli brand One8 forays into kids category with Puma
Designed by Kohli, the collection comprises a range of sneakers, tees, shorts, active pants and accessories.
Fashion meets functionality: How athleisure is taking over the Indian millennial
The category’s appeal is growing as consciousness about fitness grows.
Aditya Birla Fashion forays into women's innerwear and athleisure products
Two years ago, the company had forayed into the men innerwear segment under Van Heusen brand and has 15 exclusive stores as of now.
Taking the leap! Meet the women entrepreneurs who are adopting the business of fitness
Marrying work and workouts, former HRs, bankers and consultants are transforming into fitness entrepreneurs, pursuing their passions.
