Iconic Brands of India: Indigenous brands step into the spotlight
As Indian companies and brands nurture global ambitions, they face a plethora of choices and challenges. Understanding new markets, new sets of customers wi...
Talcum brand Nycil gets into Sanitiser business
The sanitiser product is also the first big launch on the Heinz portfolio after its acquisition in 2018. Ahmedabad-based Zydus Wellness with Cadila Healthcare added brands like Complan, Glucon-D and Nycil to the portfolio after the acquisition of Heinz India.
Big brands unmask a hot new sales category
Amazon and Flipkart have asked apparel brands and suppliers to up their production of masks. For apparel companies, this huge demand for masks comes as a boon as their core products may not see an uptick in demand anytime soon, two industry executives said.
COVID-19: Lifestyle brands seek to make WFH fashionable
As the boundary between work and leisure becomes porous, websites of fashion brands have added similar WFH pop-ups that direct shoppers to browse outfits for conference calls, Zoom-ready dressing and loungewear.
After retail stores, fashion brands’ online sales drop, too
While ecommerce sales of essentials like foodstuff and personal care items surged amid fears over the spread of the coronavirus, those of fashion and lifestyle goods are taking a beating as fashion brands from jeans to shoes are reporting a 10-20% drop in online sales in the last two weeks.
How brands are trying to woo millennial consumers
Charles Darwin, the father of evolution, had talked about the theory of Survival of the Fittest. Well it appears that in this rapidly evolving world of marketing, only those brands will survive, which are the ‘Useful-est’!
CCI launches ‘Hira’, new brand of Indian cotton
Cotton Corporation of India launched Indian cotton brand named Hira in Mumbai today.
Realme names Salman Khan as brand ambassador
This is the first time Salman Khan has collaborated with a smartphone brand in India. Other popular brands such as Oppo, Vivo and Xiaomi had roped in various celebrities to advertise theirproducts.For example, Oppo signed actors Ranbeer Kapoor, Katrina Kaif andsinger-rapper Badshah to endorse its Reno series.
Star FLOW: Panels discuss marketing, brands and sustainability
Industry leaders exchanged ideas on what it will take to succeed in a difficult economic scenario. Speakers discussed the impact of a difficult and deceptive slowdown, with multiple aspects — such as savings being down but an exponentially growing gig economy at the same time.
As India's economy sags, even the Trump brand is struggling
The Trump brand once seemed promising to Indian developers. But it, too, is struggling to surmount one of the country’s worst economic slumps in years. “In the past, the Trump name may have helped attract investors, but gone are those days,” said Pankaj Kapoor, the managing director of Liases Foras, an Indian real estate research company.
Brands may look to flood market with smartphones, offers after Covid-19 restrictions ease: Analysts
“When the markets reopen, all the major OEMs will rush to address the latency in demand by heavily incentivizing both offline and online channels,” said Neil Shah, Research Director, Counterpoint Research. Almost all major phone brands have suspended launch of their latest offerings including Oppo Enco M31, Vivo V19, Realme Narzo and Xiaomi Mi 10 while keeping stocks on hold.
Realme names Shraddha Kapoor as brand ambassador of smart products
“We are thrilled to partner with Shraddha in this exciting journey as her ability to strike a real chord with the masses and undeniable charm will cement realme’s tech trendsetter positioning among the target audience,” said Madhav Sheth, Vice President and CEO of Realme India.
The art and science behind rebranding and renaming a brand
It is quite common for established companies to have their names changed for reasons varying from business expansion and mergers and acquisitions to new identity and brand crises.
Corteva Agriscience introduces new Brevant brand seed to rice farmers in India
Managing Director of South Asia, KV Subbarao said, “I am pleased to announce the introduction of Brevant rice seeds for this upcoming sowing season. We are committed to serving our farmers by providing more choice through multiple brands and channels.
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