Suniel Shetty becomes brand ambassador of NADA
New Delhi, Dec 10 (ANI): Bollywood actor Suniel Shetty has been appointed as brand ambassador ...
Ekaya Banaras boss recalls when she had locked horns with IKEA over similar brand names
Palak Shah received a letter of objection from IKEA over similarity in brand names.
Suniel Shetty signed as anti-doping brand ambassador; NADA says he has more clout than athletes
More than 150 athletes have failed dope tests this year.
Salman Khan is Pepsi’s new face
Brand Pepsi will base its summer 2020 campaign on Khan’s upcoming action comedy movie Dabangg 3, the spokesperson said. A few marketing experts expressed surprise at the PepsiCo move, considering Khan’s macho image vis-à-vis Pepsi’s more romantic, playful image, plus the actor’s age and some controversies he has been associated with.
Small towns go online to quench thirst for luxury
Most consumers tend to go bargain hunting online. For a large part of 2019, luxury mall managers reported that sales were lacklustre. Luxury goods websites, however, managed to buck the trend because of 20-50% lower costs on their sites. But at the moment, watch companies do not seem to be finding too many takers in tier-2 and 3 towns.
Anthill Ventures, Rana Daggubati launch Urban-i Programme to scale consumer brand startups
A cohort of 5-9 startups working in the areas of personal care, fashion and accessories, food and beverages, health and nutrition, consumer tech, and e-commerce, will be shortlisted for the program.
A marketing toolkit for brands to check out in 2020
WARC's annual report outlines the priorities, investment intentions and challenges facing brands in the year ahead with key takeaways on how to meet them.
How companies can manage the ‘brand slowdown’
The slowdown is not as much of a worry as is the perception of the slowdown. Perception is a reasonable multiple of the actual slowdown that is biting our markets currently.
Reliance Brands in talks to acquire Versace Franchise
Reliance Brands is in talks to take over the India franchisee rights of luxury fashion label Versace, and the company is signing a deal to sell products of another Italian luxury brand Valentino in India.
Star of endorsements: Kartik Aaryan becomes youngest actor to sign up over a dozen brands
The actor has left his contemporaries, among the younger set of actors, behind.
Kishore Biyani-led Future Consumer to take its brands to the bigger bazaar
Future Consumer will take its product offerings to general stores across the country with an aggressive policy.
'Raymond brand' to remain with new demerged lifestyle firm
Textile player Raymond on Monday said ownership of Raymond brand will remain with the demerged new lifestyle company. The company had earlier announced hiving off the consumer and lifestyle businesses into a separate entity.
The rules of brand matchmaking
Online education mega brand Byju’s is creating co-branded products and, recently, the company collaborated with Disney to create an early learning app for young kids. Experts believe it will help the app garner reach and equity with kids on the back of Disney.
Gautam Singhania on why Raymond brand will remain with new lifestyle firm
Brand ownership for all other businesses to remain with Raymond Ltd, says Singhania
Brand, influencers hunt for a new way to ‘like’ Instagram
Meanwhile, many feel cutting likes on Instagram will bring transparency and enhance content. India ranks among the top three with the most number of fake Instagram accounts, according to a joint report by Swedish ecommerce start-up A Good Company and data analytics firm HypeAuditor. Influencer-marketing has been prominent for a few years now.
Copyright © 2019 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service