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Suniel Shetty becomes brand ambassador of NADA
New Delhi, Dec 10 (ANI): Bollywood actor Suniel Shetty has been appointed as brand ambassador ...
Suniel Shetty signed as anti-doping brand ambassador; NADA says he has more clout than athletes
More than 150 athletes have failed dope tests...
Concerned over situation in Kashmir, important to restore normalcy: EU Envoy
European Union Ambassador to India Ugo Astuto on December 10 cle...
Ekaya Banaras boss recalls when she had locked horns with IKEA over similar brand names
Palak Shah received a letter of objection from IKEA over similarity in brand names.
FSSAI asks industry to reduce level of unsafe food to less than 1% over next 4 years
Citing a survey of one lakh samples of food conducted by enforcement officers over last years, FSSAI Chairman Pawan Kumar Aggarwal said, 3.7 per cent of food was found to be unsafe, 15 per cent was non-standard food and 9 per cent was mis-branded food.
Salman Khan is Pepsi’s new face
Brand Pepsi will base its summer 2020 campaign on Khan’s upcoming action comedy movie Dabangg 3, the spokesperson said. A few marketing experts expressed surprise at the PepsiCo move, considering Khan’s macho image vis-à-vis Pepsi’s more romantic, playful image, plus the actor’s age and some controversies he has been associated with.
Indian growth story based on strong eco fundamentals: Ambassador Shringla
“India is on the march! It became a 3.0 trillion economy this year (IMF World Economic Outlook, Oct 2019). It took us nearly 60 years after independence to reach the 1 trillion mark, only 12 years since then to take it to 3.0 trillion and only 5 years, from 2014-2019, to take it from 2.0 trillion to 3.0 trillion.
Indo-US partnership inherent to India’s growth story: Ambassador Shringla
Indian Ambasador to USA Harsh Vardhan Shringla also suggested that bilateral relationship between India and the United States is evolving fast both in the strategic and economic domains and this is key to India’s growth story. His comments are significant ahead of the 2+2 ministerial level dialogue on December 18.
Small towns go online to quench thirst for luxury
Most consumers tend to go bargain hunting online. For a large part of 2019, luxury mall managers reported that sales were lacklustre. Luxury goods websites, however, managed to buck the trend because of 20-50% lower costs on their sites. But at the moment, watch companies do not seem to be finding too many takers in tier-2 and 3 towns.
A marketing toolkit for brands to check out in 2020
WARC's annual report outlines the priorities, investment intentions and challenges facing brands in the year ahead with key takeaways on how to meet them.
How companies can manage the ‘brand slowdown’
The slowdown is not as much of a worry as is the perception of the slowdown. Perception is a reasonable multiple of the actual slowdown that is biting our markets currently.
Anthill Ventures, Rana Daggubati launch Urban-i Programme to scale consumer brand startups
A cohort of 5-9 startups working in the areas of personal care, fashion and accessories, food and beverages, health and nutrition, consumer tech, and e-commerce, will be shortlisted for the program.
Reliance Brands in talks to acquire Versace Franchise
Reliance Brands is in talks to take over the India franchisee rights of luxury fashion label Versace, and the company is signing a deal to sell products of another Italian luxury brand Valentino in India.
UNICEF honours Priyanka Chopra with Danny Kaye Humanitarian Award
Fashion designer Diane von Furstenberg handed over the award to the actor.
Star of endorsements: Kartik Aaryan becomes youngest actor to sign up over a dozen brands
The actor has left his contemporaries, among the younger set of actors, behind.
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