Market dynamics are different for all channels; e-commerce ecosystem will stabilise: Tupperware MD Deepak Chhabra
Tupperware India's managing director Deepak Chhabra talks about how integrating the direct sales force with the retail franchisee model is working for the home and kitchen-ware maker.
Luxury brands act tough on trademark violations
Luxury consultants say there is rampant misuse of trademarks of global companies and products bearing copied brands and logos are widely available from Karol Bagh in New Delhi to Heera Panna market in Mumbai.
IIHB to take legal action against Duff & Phelps for breach of exclusivity agreement
IIHB claims that Duff & Phelps had approached the think tank in November 2019 proposing an exclusive tie-up between the two organisations, wherein D&P would use IIHB’s knowledge, research, data and expertise for their 2020 Report. IIHB agreed, subject to being given exclusivity credits in the report.
Strong HUL can make Horlicks buy work
Double-digit growth potential in medium term, 800-1,000 bps margin expansion likely.
HC restrains Balaji Wafers from manufacturing, selling & advertising Rumbles brand
The Bombay HC noted that the Balaji Rumbles design was similar to that of the Lay’s Maxx registered design, and passed the interim order last week stating that pending the hearing and final disposal of the case, Balaji was restrained from making and selling its Rumbles brand.
Understanding brand tribalism: The creators of culture
Devotion to a brand or high engagement intensity in an activity does not mean one is automatically a member of a tribe. There is a degree of socialisation required.
Re-commerce startup Cashify to get into branded accessories
"Buyers for used phones range from - first-time users who want to upgrade from a feature phone to a smartphone; people from tier 2 and 3 cities; students; young professionals who want to upgrade to the latest smartphone without spending a bomb" says Nakul Sharma, COO, Cashify.
E-commerce to be key growth driver for lifestyle brands; Hindi speaking consumers ignored by luxury brands: Marketers
Management consulting firm Technopak president Saloni Nangia said the next decade would define winners in the digitally creative world. She added that game-changers in the coming decade would be disruption of traditional business models, customer centricity, product experience and collaborative supply chain.
Karnataka's milk brand Nandini launches its cheese in Maharashtra
The company claimed that it now has a daily supply of about 2.5 lakh liters in the state and is targeting to get a 20% market share of cheese of this institutional segment in the state.
Snapdeal exploring deals with big brands to tackle counterfeits
Snapdeal operates a "Brand Registry" programme that allows sellers having their own registered brand name, trademarks, etc. get exclusive rights to sell their product in the relevant categories on the Snapdeal marketplace.
Ghost Kitchens buys stake in restaurant brands QSR, Eathos
Ghost Kitchens will provide capital, infrastructure, backend, marketing, and administration services to the two brands. It also plans to scale them up across multiple geographies over the next few months.
Embassy group forays into co-living segment with Olive brand
Embassy Group plans to focus on commercial, industrial, co-working and co-living segments to expand its footprint in the country. It currently has 10 million sq ft of commercial projects under development, with a residential inventory of Rs 4,800 crore.
ASCI announces new code for brands to claim awards, rankings in ads
Now, brands and services need to ensure that the accrediting bodies involved in disseminating or presenting awards or rankings are authentic and credible, while validating their claims in advertisements. Now, brands and services need to ensure that the accrediting bodies involved in disseminating or presenting awards or rankings are authentic and credible.
How brands are waking up to the big sleep economy
In today’s context, a sleepless person is also at the risk of being an unhealthy one. And as a result of waking up to the importance of rest, helping people sleep longer and better is becoming big business.
Actor Mahesh Babu launches his apparel brand on Myntra
Babu launched the label a year ago in collaboration with Spoyl app .
Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service