View: The Indian Premier League (IPL) and the bane of popularity
The Indian Premier League is a star that has been burning brighter and brighter for over a decade now, spreading light of knowledge and wealth, of power and influence, of pride and inspiration. But, instead of being proud, there are always attempts to drag the tournament down for petty personal gains. Recent Chinese sponsorship controversy is the latest example.
Punjab Govt withdrew my Khel Ratna nomination since I am ineligible: Harbhajan Singh
Harbhajan Singh, who has 417 Test and 269 ODI wickets is...
BCCI asked to pay Rs 4800 crore to ‘wrongfully terminated’ Deccan Chargers from IPL
The case dates back to 2012, when the Hyderabad-based med...
BCCI gets Central Govt's approval to conduct IPL 2020 in UAE
Brijesh Patel, the chairman of the Indian Premier League (IPL) on Monday confirmed that the Board of Control for Cricket in India (BCCI) has...
BCCI is under no pressure to drop IPL sponsors with links to China, say officials
While BCCI has still to get a corporate sponsor for IPL 2020, it also is in the midst of completing formalities with the team owners even as the 13th edition of the league is scheduled to kick off in 40 days in the UAE.
We have got government approval for IPL in UAE: League Chairman Brijesh Patel
The IPL will be held in the UAE from September 19 to November 10 in three cities -- Sharjah, Abu Dhabi and Dubai. The government had last week given an "in principle" go-ahead to the BCCI to shift the marquee league to the UAE due to rising cases of COVID-19 in the country.
BCCI issues EOI for IPL title sponsorship, interested parties need to show Rs 300 crore turnover
“All the participants have to mail their letter of intent by August 14th, and the board will share the criteria and other details. There is no base price and anyone can participate. Bids are to be submitted by August 18th and those received will be opened on the same day,” said a source in BCCI.
BCCI invites EoIs for Indian Premier League title sponsorship, sets August 18 deadline
The BCCI said it would "not be obliged" to award the rights to the bidder that indicated the willingness to pay the highest fee in the course of discussions with the board after submitting the EoI.
Bengal Peerless ropes in former cricket captain Sourav Ganguly as brand ambassador
According to Bengal Peerless Housing Development Company CEO Ketan Sengupta: “Sourav Ganguly has been our first choice as brand ambassador of the project because of his personality dynamics which largely come with reliability and longevity. We strongly believe in creating value for our customers and upgrading the lifestyle of people who has shown faith and believe in us."
We’re watching cricket-related developments: Coca-Cola
Early last year, the beverage maker had announced a five-year global partnership with international cricket body ICC estimated at over Rs 300 crore as exclusive non-alcoholic beverage partner. The partnership had been initiated from India and includes all ICC events globally.
BCCI dials India Inc for IPL title sponsorship post Vivo exit; experts feel cost is too high
People involved in the negotiations said that BCCI has offered up to 50% discount for the rights, but so far it has not received an affirmative response. BCCI is likely to issue an expression of intent (EOI) for the title rights and not initiate a full tender process.
Indian cricket team may lose Nike logo after 14 years
Nike’s current deal as ‘kit partner’ of the BCCI is ending in September. The four-year deal worth Rs 370 crore included Rs 85 lakh per match fee and an annual royalty of Rs 12-15 crore to the board,” said a top source in BCCI. “Nike’s business has greatly suffered during the lockdown and it is seeking extension for lost time at a discount. The board may not agree and we may have to come up with tender.”
MS Dhoni's brand value on an upswing despite retirement from international cricket
Since January, the former India captain has signed endorsement deals with the Association of Mutual Funds in India, digital accounting platform Khatabook, smartphone company Oppo and Isle of Man-based online poker company PokerStars.