SEARCHED FOR:DIGITAL MARKETING
Changing market dynamics: India Inc takes digital marketing to villages
Corporates like Mahindra Agri, L&T Finance, Hero, Marico, Maruti Suzuki and others have put in place well-defined strategies tailored for mobile phones consumers who are increasingly going digital.
Competition Commission initiates studies on telecom sector, M&A in digital market
The fair trade regulator, which has an "overarching jurisdi...
HR-tech startup, iXceed forays into digital marketing services
iXceed said it is looking to help a organizations new and old, which want to e...
ET Catalyse Virtual 05: HDFC Bank's Jahid Ahmed on digital marketing and Covid communication
In our second BFSI special, we spoke to Jahid Ahmed, VP and Head- Digital, Content and Social Media Marketing at HDFC, to understand how dig...
Why digital marketers need to mind the Ps of marketing: Personalisation, Performance and Privacy
Top tips and takeaways for marketers to make the most of emerging mega trends in media and entertainment.
ET Catalyse Virtual Ep 7: Is it time to reimagine education?
Has the pandemic upended the brick and mortar classroom education system? Prof Himanshu Rai, Director, IIM Indore, Prof Sanjay Srivastava, V...
Digital marketers make hay in flu season
Smart ads and optimised keywords are helping firms position products as panic rises.
The dos and don'ts of digital marketing for SMEs
It takes over a year for digital assets to create any impact in the sales funnel and SMEs need to understand and accommodate that in their digital journey.
Alexa, what’s the future of marketing?
From Artificial Intelligence to the “retro marketing” trend that’s finding an audience with digitally weary consumers, marketing 2019 is a bag of contradictions
15 free tools for SMEs and startups to help in digital marketing
For a small business to build a successful digital reputation, it is important that they have some great free digital marketing tools for SMEs and startups in their toolbox.
Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs?
Simply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.
Understanding consumers on the internet - free of cost!
There are some readily available tools that SMEs can use to understand more about the market, gain relevant insights, and accordingly fine tune their offerings.
Digital marketing company Social Beat gets three new EVPs
Founded in 2012, Social Beat enables businesses to build their brands and achieve business results via the digital medium. Avinash Shenoy, Pratiksha Sinha and Tuhina Bapuli will be joining their leadership team as EVP for Mumbai and Bengaluru.
How SMBs can leverage celebrities in the era of digital and disruption
Since mega influencers are expensive, macro and micro influencers who have less than 10,000 followers with high engagement levels can be considered as they reflect trust, credibility, authenticity and value for money.
ET Catalyse Episode 03: ROI and other marketing jargons decoded
Some say that for every rupee spent on marketing these days, there should be a return of five rupees in terms of business generated. But the...