Headcount expansion loses currency, companies to promote up-skilling in 2020: Experts
More and more firms are expected to prefer up-skilling of existing staff rather than hiring new ones, experts say.
Somany Ceramics plans to create a distinct identity, strengthen roots of the brand
The brand custodian Minal Somany is involved with strategi...
Digital marketing company Social Beat gets three new EVPs
Founded in 2012, Social Beat enables businesses to build their brands and achieve b...
Why digital marketers need to mind the Ps of marketing: Personalisation, Performance and Privacy
Top tips and takeaways for marketers to make the most of emerging mega trends in media and entertainment.
Twitter's move to ban political advertising unlikely to impact India: Campaigners, advertisers
Twitter CEO Jack Dorsey recently said the company was banning political advertising as internet political advertising presents new challenges to civic discourse including unchecked misleading information and deep fakes at an increasing velocity and overwhelming scale.
Oppo unfazed by slowdown; aiming for high double-digit market share
Oppo grew 41% year-on-year in the April-June quarter of this year, as per IDC’s latest data.
TIW Private Equity buys majority stake in digital marketing firm Digital Refresh Networks for $6 million
This is the first media investment by the Rs 400 crore Indian buyout fund
Want to build a brand like Musk, Branson? Nine digital marketing experts to tell you how
At the Digital Masters Conference, marketing experts will share their knowledge, expertise and experience.
Hyundai to rev up digital presence to tap new age customers
As an original equipment manufacturer (OEM), the company believes that it should work on some solution and make younger generation more comfortable with the Hyundai brand in the country.
M&M invests Rs 60 cr in digital marketing infra in last 3 yrs
Called the 'World of SUVs', the company has set up over 300 such centres, including 100 'showroom within showroom' in the past six months
RateGain buys US-based digital marketing service provider BCV for Rs 175 crore
The transaction will allow RateGain to offer clients a comprehensive guest experience cloud platform, through a variety of digital products, designed to increase direct sales.
The dos and don'ts of digital marketing for SMEs
It takes over a year for digital assets to create any impact in the sales funnel and SMEs need to understand and accommodate that in their digital journey.
Short-form videos are becoming an important platform to achieve marketing goals: Justin Halim, Bain & Company
In an e-mail interview Halim, who worked at Facebook, LinkedIn and other firms before joining Bain & Company, discusses new trends in digital marketing and more.
Meet Tuhin Banik - Guy Who's Changing the Digital Marketing Landscape Using Artificial Intelligence
Most of us are aware of the fact that the usage of internet is rapidly increasing with each passing day. Approx 3.2 billion people are using the internet so...
Capgemini to acquire June 21 for digital marketing capabilities
This acquisition should enable Capgemini to further “meet growing demand for its end-to-end digital services” including helping organizations.
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