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  • Flipkart has already done so, and others like Swiggy and ride-sharing apps are about to follow.

    Norov said that e-commerce provides opportunities for companies to expand their markets, scale up their businesses, reduce transaction cost through economies of scale and more efficient use of capital, as well as to create new jobs.

    The move by the brands is an effort to reach a wider consumer base, which is not possible by being available on a single e-commerce platform. For instance, German sportswear maker Adidas, which had an exclusive tie-up with Flipkart and Myntra, has started selling on Amazon India.

    "We are not against e-commerce and (are) rather of the considered opinion that e-commerce is a rapidly growing future mode of business and have undertaken a task to align the trading community with e-commerce by creating individual e-store of every trader in the country," Khandelwal said.

    German sportswear maker Adidas, which had an exclusive tie-up with Flipkart and Myntra, has started selling on Amazon India. British retailer Marks & Spencer, which went online in India through Flipkart Group, has now moved to Amazon and Ajio as well.

    Speaking at an industry interaction, ‘Enhancing Indian Industry’s Engagement with SCO’organised by FICCI, Norov said, “The time has come for purposeful and active action for development of e-commerce in our countries.” Norov is on five day visit to India to host series of meetings besides participating in Raisina Dialogue.

    Flipkart has already done so, and others like Swiggy and ride-sharing apps are about to follow. A key driver for this has been the phased relaxation of rules by RBI—most recently last Friday —on one-time passwords.

    Bringing an end to exhausting, chronic pains and fatigue caused by lack of sleep, two former Airbus employees have created a comfort kit- napEazy which lets you rest both your head and upper body in variety of sleeping positions.

    Smaller retailers have been claiming that companies such as Amazon India and Flipkart are pricing them out of the market.

    In a significant relaxation for the ecommerce sector, the government could allow online platforms such as Amazon and Flipkart to upload e-invoice for vendors under the goods and services tax (GST) framework.

    To keep up with these changing demands, it is crucial that the logistics sector be efficient.

    The Competition Commission of India has also advocated that e-commerce players increase in transparency in search rankings, collection and use of data and user review and rating mechanisms.The CCI has also recommended that e-commerce platforms notify the businesses of any proposed changes in terms and conditions and only bring them into effect after a reasonable notice period.

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