LONG COPY ADVERTISING
Rare stolen copy of 'Divan of Hafez', worth $1.1 mn, found
The gold-leafed volume was missing from the collection of an Iranian antiques dealer after his death in Germany in 2007.
Effie Awards 2020: Admen now love 'meaningful work'
For the top bosses at McCann Worldgroup India and Ogilvy Group, who shared the Agency Of ...
Salman Khan is Pepsi’s new face
Brand Pepsi will base its summer 2020 campaign on Khan’s upcoming action comedy movie Dabangg 3, the spokespe...
BBC plans to get dark web-friendly, will make news available to readers via Tor browsers
The broadcaster will host its website for Tor users by putting out a 'dark web copy'.
Au naturel: Adman Sumanto Chattopadhyay doesn't believe in combing hair; is fascinated with the term ‘marketed manhoods’
The adman says he's had long hair for as long as he can remember.
CopyKat: Did Kim Kardashian inspire Katrina Kaif's new make-up line?
Another case of Bollywood getting ‘inspired’ by Hollywood?
Dear marketer, don’t use 2010 strategies in 2020
Now consumers expect more – fast shipping, better deals, and exceptional service. Meeting customer expectation is expensive – it requires higher levels of service, more generous offers, and better measurement.
Puri Oils Limited to launch new set of advertisements with Boman Irani
The association will enable the 85-year-old brand to connect with its traditional audience in the hinterland as well as with younger, lifestyle oriented and health conscious urban consumers, the company said.
Affle India has potential upside of 28%: Nomura
The brokerage said advertising spends are expected to grow at 32 per cent and 18 per cent on a compounded basis in India and South East Asia versus 15 per cent globally over FY18-FY21.
Oppo Enco Q1 review: Elegant design, long battery life and impressive noise cancellation tech
The earphones are sturdy and comfortable enough to stay on neck for the entire day.
Abneesh Roy on why Edelweiss has a long-term buy on Zee
Zee numbers are exactly in line in terms of revenue and EBITDA.
How advertising’s role has evolved over the years
Advertising is more powerful than ever. It’s capable of selling stuff that doesn’t just make money but also the stuff that makes change.
Vicky Kaushal, Ayushmann Khurrana emerge new poster boys of ad world
The two young Bollywood actors have signed up close to a dozen brands each over the past six months, probably matching the pace at which they have been winning over movie buffs across the country with their performances in films such as Uri: The Surgical Strike and Andhadhun.
ISI agents copy hi-tech features in latest Rs 2000 fake notes
The key concern is the startling fact that Pakistan-based crime-syndicates have copied the most exclusive security features of Rs 2,000 Indian currency notes.
Sequoia Capital, DSP Group, others lead Rs 100 crore funding round in Pocket Aces
Pocket Aces claims to clock about 500 million views and thereby, being the most viewed internet-based network in the country.
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