MOBILE VIDEO ADVERTISING
Mobile solution firm Comviva partners Inlogic Games
Inlogic’s content and brand positioning in the mobile gaming space will allow Comviva to venture into new markets. Additionally, Comviva’s reach in emerging markets in Middle East, Asia Pacific, Latin America and Africa combined with its content discovery platform, Mooditt Digital Store, will help Inlogic to expand its presence globally.
Alphabet answers a CEO question but raises new ones
Pichai will assume the CEO role at parent firm Alphabet in a shakeup at the top of the Si...
Maharashtra: Passenger gets Rs 5000 for no mobile charging, AC in bus
After hearing the case, the consumer forum's president Nilima Sant and ...
Can telecom companies charge for ‘free’ video services?
Regulator Trai is taking a serious view of the free subscription offers to movie and music streaming services and many other consumer issues as part of efforts to drive in transparency in tariffs offered by mobile operators to their subscribers, especially in view of rising consumer complaints about misleading information in telecom ads.
IAF's mobile video game gets selected for Google 'Best Game-2019' contest
In a bid to make the youth aware about the IAF and encourage them to join the forces, the Indian Air Force had launched the multiplayer version of its interactive mobile game which lets users experience the thrill of flying a combat aircraft.
As internet restored, online Iran protest videos show chaos
As Iran restores the internet after a week-long government-imposed shutdown, new videos purport to show the demonstrations over gasoline prices rising and the security-force crackdown that followed. The restoration brought messaging apps back to life for Iranians cut off from loved ones abroad. It also meant that videos again began being shared widely.
Why rumours about the death of desktop are exaggerated
In the enterprise segment, desktop still enjoys a respectable 38% share, from 73% in 2010.
Facebook hosts summit for creativity in mobile video advertising
Facebook's Thumbstoppers are stories that can stop thumbs from scrolling and evoke emotions with the potential of changing human behavior in less than ten seconds.
Facebook hosts summit for mobile video advertising
Facebook said Thumbstoppers is aimed at inspiring the advertising and marketing community to create short-form mobile video ads that are built for the medium rather than adapted from other formats.
Tech Mahindra, InMobi to collaborate on video advertising solutions for mobile devices
Tech Mahindra said it will collaborate with marketing cloud firm InMobi to offer a video advertising solution. The new solution is an addition to the “capitalize” component of Tech Mahindra’s VU platform that caters to the 4Cs of content.
Affle India has potential upside of 28%: Nomura
The brokerage said advertising spends are expected to grow at 32 per cent and 18 per cent on a compounded basis in India and South East Asia versus 15 per cent globally over FY18-FY21.
Digital video consumption grows over twofold in two years: BCG-CII report
Though India's per-capita media consumption continues to grow with all forms of media rising simultaneously maintaining the unique multi-modal growth format, digital media is driving overall growth with at a compound annual growth rate (CAGR) of 16 per cent over the past two years.
Game set for big bucks on YouTube arena
Gaming is one of its most important verticals for YouTube in India, amid rising competition within the video category, with new entrants like the Chinese ByteDance-owned short-videos platform TikTok disrupting its unchallenged market.
A law in the making to guard ecommerce consumers
The ministry of consumer affairs is looking to add a section detailing penalties for ecomm firms.
Dear marketer, don’t use 2010 strategies in 2020
Now consumers expect more – fast shipping, better deals, and exceptional service. Meeting customer expectation is expensive – it requires higher levels of service, more generous offers, and better measurement.
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