SEARCH ENGINE MARKETING
Understanding search advertising for result driven digital marketing
The search ad platforms provide absolute control over the amount of money you spend. It could be Rs 500 a day or Rs 50 lakh a month - you decide the budget.
Google loses out in Chinese search engine market
Google's share of the Chinese search engine market fell in the second quarter while the US Internet giant was embroiled in a public battle with Beijing over censorship, a research firm said on Wednesday...
Search engine marketing poised for boom
The search-engine-marketing industry is likely to double in size to $225 million by 2009-10, driven by a growing internet base and the expanding use of internet marketing techniques.
$650-750 million digital presence opportunity for India’s web pros
The report provides an overview of the current digital transformation underway amongst small & micro businesses and the opportunities it opens up for web professionals.
BharatMatrimony obtains injunction against other sites for infringement of its digital trademarks
The move comes as some matrimony service players are trying to create confusion in the minds of people and mislead them by misusing trademarks of Matrimony.com in their domain name.
Want to build a brand like Musk, Branson? Nine digital marketing experts to tell you how
At the Digital Masters Conference, marketing experts will share their knowledge, expertise and experience.
Google tells U.S. lawmakers it is mulling options on China services
Google said it was "unclear" if it would move forward with a search engine in China, and that it was "not in a position to be able to answer detailed questions."
Google and Facebook prey on digital advertising for content by news producers. Fair play?
Google owns the entire supply-demand chain for ad tech and is structuring it so that publishers don't go anywhere.
Air India Express plans ways to boost brand visibility
The profitable carrier's tender also comes amid the government working on the final contours of strategic disinvestment of its parent Air India, which has been in the red for long.
'Breaking up Google into smaller companies should be kept open'
According to 'The Daily Telegraph', Margrethe Vestager has said that the threat to split the Internet giant up into smaller companies must be kept open.
Reskill with digital marketing, stay on course
The course duration ranges typically from two to five months, and the courses include subjects like social media analytics.
Travel, tourism created 25.9 million jobs in India in 2017: Report
"Directly contributing 25.9 million jobs, travel and tourism sectors are among the largest employment generators in the country," said the report.
Microsoft in talks with InMobi to raise Bing's market share
If InMobi is able to power Bing to significantly greater adoption, Microsoft will be able to get a bigger cut of the market that is Google’s main source of revenue.
Small & medium businesses get Google’s help on digital front
Through a recently launched Google My Business programme, 1,20,000 businesses have created websites. Google has trained over 5 lakh individuals since January.
SEO as marketing tool: Search optimisation still nascent in India
Google made its millions thanks to Adwords. Brands too can strike it big if they use SEO effectively. But question is whether search as a marketing tool is being given the required attention?
Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service