SPORTS
New Cricket stars may score ad deals, endorsement fees of some young players up 30-50 per cent
“Between yesterday and today, endorsement fees of some of the youngsters have gone up 30-50%,” said a senior executive at a top talent management firm. “We are telling brands to sign up the young upcoming talent now, since they will also benefit as these are youngsters who charge a 10th of fees compared to some of the established names.”
JSW Sports begins cricket innings with Rishabh Pant
Signs talent management contract with Indian wicket keeper-batsman who clocked fastest 1,...
Ministry decides to name all new, upgraded SAI facilities after sportspersons
Speaking about the decision, Sports Minister Kiren Rijiju said,...
Amit Burman-promoted Poker Sports League ropes in Voot, Pocket52 as partners
In the last season, Discovery’s DSports was the official telecast partner for the league. With Voot replacing DSports, PSL will be the world’s first poker broadcast (with video) since Covid-19.
Sports apparel and footwear companies outrun fast-fashion and lifestyle rivals since the onset of Covid-19
Companies such as Decathlon, Asics, Puma, Skechers and Reebok grew 7-24% in the year ended December 2020, significantly outpacing apparel retailers Zara, Benetton, Marks & Spencer, Levi's and Lifestyle, which either declined or expanded in low single-digits during the year, according to regulatory filings.
Ministry issues SOP for conduct of sporting events in country
The circular issued by the Sports Ministry on Saturday stated that the guidelines were formulated in consultation with all the stakeholders and the "competitions should be conducted strictly in accordance with the guidelines of the Ministry of Home Affairs".
Sporting legends back Sports Ministry's Fit India Movement
Milkha, Bhutia, Gopichand and top Indian woman cricketer Mithali Raj took part in the second edition of the Fit India Dialogue which was anchored by Sports Minister Kiren Rijiju.
Kiren Rijiju urges people to encourage players by watching sports
"Not everyone can play games, but if you can't play, then watch the games and encourage the players. The number of viewers of a game in a stadium and people watching them on television decide the popularity of the game and can attract sponsorships which can help the sport grow," Rijiju said.
Reliance to buy out IMG Worldwide from sports management joint venture
RIL had formed an equal joint venture with IMG Worldwide, an international sports marketing and management company, in 2010 to develop, market and manage sports and entertainment in India.
Remembering Ashwini Kumar – The brilliant police officer and great sports administrator
Kumar’s police career began in 1942 when he joined the Imperial Police (I.P.) at the age of 22. The Service was a precursor to the present day Indian Police Service (IPS). In those days, only one Indian was selected for the IP in a year. All the other officers were British. The IP exam was conducted by the Federal Public Service Commission.
Sports Ministry approves inclusion of four indigenous games
Kalaripayattu has its origin in Kerala and has practitioners all over the world, Bollywood actor Vidyut Jammwal being one.
Sports Ministry formally recognises yogasana as competitive sport
The move was made to encourage yoga, spread awareness about its benefits and to help improve physical and mental wellbeing of the people.
View: Breakdancing and the illusion of fairness in sports
Scholars of sports have analysed scoring patterns of judges in aesthetic sports and found repeated evidence of bias. Sometimes this is blatant – every Winter Olympics has a scandal where some skating judges are alleged to favour certain countries.
